Established in 1807 in Danville, Vermont, the North Star Monthly publishes stories about the community and goings on of Danville and the surrounding area. As in-house designer, it was my job to create  ads that best represented our advertisers and their businesses. Often only given a phrase or two of copy to work with, I reached out to clients to discuss just what they wanted to convey in their advertisement.  

​Check out the North Star's web page at  www.northstarmonthly.com
 The Den at Harry's Hardware 
​Cabot, Vermont
A hardware store that offers beer and a small menu of entrees, when I called The Den at Harry's Hardware the owner excitedly informed me that 10:00am clients from the local factory were enjoying a craft brew after a long night shift. The goal of the ad was to advertise this new business and the concept of grabbing what you need at the hardware store and then sitting down for a Vermont craft beer.
​The audience for this ad being both locals and craft-brew-loving tourists, I kept the ad consistent with the logo, which speaks to both demographics with its old-fashioned, welcoming aesthetic. Old style serif fonts, a variety of types and font sizes, capitalized wording, and separation of elements of the ad with double lined borders all echo The Den's logo. I also included a photo of the Harry's Hardware sign to help patrons locate the business. 
Danville Dental Group 
​Danville, Vermont 
​I chose a cute tooth graphic for this web ad to give dentistry a fun vibe. The cool background color invokes a sense of brightness and cleanliness. 
The Eliminator
​Lyndonville, Vermont
​I used the red of The Eliminator logo to make this color ad stand out from the crowd. The contact info stands out in reverse text, and the simple snowflakes conform with the overall look of this summer ad while still reminding the viewer of the upcoming winter.