Alycia Moore
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Moore Maple

LOGO DESIGN - BRANDING - PRINT & DIGITAL MARKETING
Maple Sugaring Business 
​
North ​Danville, VT

Logo

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Moore Maple was started by Gregory Moore when he was eight years old. His first sugaring setup was a campfire in the front dooryard with a large soup pot to hold the bubbling sap. He's been sugaring for 13 years now.

​When it was time for me to do my college senior project, it made sense to design a brand identity for Moore Maple.

Greg wanted a modern logo with a traditional feel that could be used for business cards and on a website.
Process thumbnails.
The logo is designed in the style of a woodcut, to convey the old-timey,
​back-to-the-land vibe of Vermont maple sugaring.

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I gave Greg the choice of the logo with or without textured lines in the background,
and he chose the former.
 
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The logo can be used in either a vertical or a horizontal format,
​which is useful in different branding collateral products.
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Print

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Business Cards

Digital

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View website here.
2019 
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