Maple Sugaring Business
North Danville, VT
Abstract: Moore Maple was started by Gregory Moore when he was eight years old. His first sugaring setup was a campfire in the front dooryard with a large soup pot to hold the bubbling sap. He's been sugaring for 13 years now. When it was time for me to do my college senior project, it made sense to design a brand identity for Moore Maple.
North Danville, VT
Abstract: Moore Maple was started by Gregory Moore when he was eight years old. His first sugaring setup was a campfire in the front dooryard with a large soup pot to hold the bubbling sap. He's been sugaring for 13 years now. When it was time for me to do my college senior project, it made sense to design a brand identity for Moore Maple.
|
|
Process thumbnails.
I started with the logo, which is designed in the style of a woodcut, to convey the old-timey, back-to-the-land vibe of Vermont maple sugaring.
I gave Greg the choice of the logo with or without textured lines in the background, and he chose the former.
|
|
The logo can be used in either a vertical or a horizontal format, which is useful in different branding collateral products.
|
|
I designed business cards and a website to complete the branding project.
