Greenman Brewing Co.
Greenman Brewing Company is a conceptual Vermont craft brewery. The logo design depicts greenman, a mythical figure that represents spring and fertility in many different cultures. Greenman Brewing Company ties this concept to the ripening of the wheat and hops used to produce their brews. Making beer is also a tradition as old as the greenman myth. I had a lot of fun researching greenman during the development of the graphic for the logo. The leaves in my particular depiction of greenman are all local to Vermont, making this greenman specific to the area.