Here it is, the third installment of the Bayley Hazen Brewing Co. package design, Smugglers Brown Ale. This brew is a dark amber with chocolate and caramel undertones. A good hearty ale, it would be a fitting drink for the winter months. Which seem reluctant to leave us quite yet, if the snow on the lawn outside this morning was any indication.
As usual, my process began with some quick sketches, to get a general idea of layout, and think a bit about what components I wanted to include in the design.
Based on stories of smuggling activity that took place in the 1800s along the Bayley Hazen Road, the packaging for this beverage features a lantern hovering over the road, as might be seen as smugglers traveled through the night on their way to Canada. The lantern balances the text on the left, and the description of the beverage follows the curve of the road, adding a feeling of movement. The road wraps around to the back of the can and past the “Smugglers’ House”, where the windows shine bright. The residents are awake and ready for travelers! Perhaps there is a cask of ale that can be tapped...
Three out of my planned four brews are now done!
Hi! I'm a designer, artist, and daughter of back-to-the land, hippy dippy Vermont. I recently started a new adventure, and now call Buffalo, New York my home. Designs that have an organic, whimsical feel are my favorite to create, but I also like to challenge myself and take a crack at something outside of my comfort zone every once in a while. This blog is an extension of my recent passion projects. I've been creating designs for the sake of designing, exploring my own style, and growing as an artist and designer. Please enjoy!