Smugglers-Package Design

​Here it is, the third installment of the Bayley Hazen Brewing Co. package design, Smugglers Brown Ale. This brew is a dark amber with chocolate and caramel undertones. A good hearty ale, it would be a fitting drink for the winter months. Which seem reluctant to leave us quite yet, if the snow on the lawn outside this morning was any indication.

As usual, my process began with some quick sketches, to get a general idea of layout, and think a bit about what components I wanted to include in the design.

​Based on stories of smuggling activity that took place in the 1800s along the Bayley Hazen Road, the packaging for this beverage features a lantern hovering over the road, as might be seen as smugglers traveled through the night on their way to Canada. The lantern balances the text on the left, and the description of the beverage follows the curve of the road, adding a feeling of movement. The road wraps around to the back of the can and past the “Smugglers’ House”, where the windows shine bright. The residents are awake and ready for travelers! Perhaps there is a cask of ale that can be tapped...

Three out of my planned four brews are now done! 

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