I just completed another self-imposed week-long sketch a day challenge, and the creative gears are rolling. Time to pick up where I left off on the Bayley Hazen Brewing Co. branding project!
First up – the Bayley Hazen flagship beer, Mile 73. This is a slightly cloudy witbier with hints of coriander and orange. Brewed with floral hops, Mile 73 is the perfect refreshing beer for a hot summer day.
All Bayley Hazen beers are named after historical facts and/or legends, and Mile 73 is commemorative of the 73 miles that the Bayley Hazen road was going to save the Continental Army in their travels to Quebec during the Revolutionary War. I chose this beer as the flagship beer because it is directly related to the reason that the Bayley Hazen road ever came to be.
I decided that the artwork concept would be a road and mountains – same as the logo, but with a spin. Footprints are shown on the road, wrapping around the can and guiding the viewer to the story on the back. All fun and interesting copy corresponds with that of the logo. All mandatory copy (Fl. Oz., Please Recycle, etc.) is in a sans-serif font. The art is clean and simple while still maintaining character, and works with the logo to form a cohesive whole as a packaged product.
I’ve been seeing a lot of craft canned beers with a type of clear plastic label that utilizes white space, allowing the can to shine through as a part of the design. I think this look is super fun! I decided to use that concept for my packaging. The road and the “Mile 73” on the front are both clear, showing through to the can beneath.
Hi! I'm a designer, artist, and daughter of back-to-the land, hippy dippy Vermont. I recently started a new adventure, and now call Buffalo, New York my home. Designs that have an organic, whimsical feel are my favorite to create, but I also like to challenge myself and take a crack at something outside of my comfort zone every once in a while. This blog is an extension of my recent passion projects. I've been creating designs for the sake of designing, exploring my own style, and growing as an artist and designer. Please enjoy!