Like Old - Logo Design

​I had just finished a week-long, self-inflicted, sketch-a-day challenge. The right side of my brain was awake and ready for action – what now? Back home in VT, family news included that a classic car was being worked on to be made ready for a winter tuck-in, i.e. storage. Classic cars are fun to draw… and retro fonts, what fun! “Like Old” was born.

​Well, the idea, anyway. Some time was spent googling classic car images. A little more time was spent sketching.

​Once I reached the point to start creating a vector, I worked in black to let the form of the design, fonts, and layout stand out without distraction until I was satisfied with what I had. 

​For color, blue stood out in my mind as the best choice for the logo, honestly because no other color really worked for me. Pink or orange? Yikes. Green? It’s a car repair shop, not a greenhouse. Yellow? Too light. Purple? Don’t get me wrong, I love purple, but not here. Blue is quiet but subtly fun when combined with the vintage-style design. I played around with a maroon a bit as well, which also worked, but blue was the clear winner. 

​And here we are, final product! Now I want a classic car…