Blackbird Floral Design - Logo Design

​We’re now solidly into the winter/holiday season, but a few weeks ago I was already starting to miss green grass and sunshine. The concept for Blackbird Floral Designs came to me while thinking about summertime and gardening.

​I wanted to design a logo for a conceptual floral design business that specializes in using organically grown flowers, with a focus on herbal arrangements. I’ve always had an interest in herbalism, and I think it’s especially fun when a floral arrangement is not only beautiful, but has other uses as well. Keeping everything organic is good for everyone all around. I think this would be a really fun business model!

​My thumbnails had some interesting layout ideas, and ultimately I decided that I wanted the bird to be standing on the ground, building a bouquet out of Echinacea, calendula, and anise hyssop flowers. I grew these herbs in my own garden in years past, and the combination of the three always made an especially beautiful, long-lasting bouquet. The calendula also ties in nicely with one of the blackbird’s most defining features, the yellowy orange circle around their eyes. To enhance this, I kept the silhouette of the bird black, with no orange on the beak, so that the eye stands out.

​For typography, I chose a script typeface that has an open, happy feel, and a sans-serif typeface that has a bit of character without competing with the script. The weight of the script balances the graphic, and feels like an echo of the silhouette of the blackbird. I hope this brings a bit of spring to anyone checking this post out - we'll get there, eventually!