We’re now solidly into the winter/holiday season, but a few weeks ago I was already starting to miss green grass and sunshine. The concept for Blackbird Floral Designs came to me while thinking about summertime and gardening.
I wanted to design a logo for a conceptual floral design business that specializes in using organically grown flowers, with a focus on herbal arrangements. I’ve always had an interest in herbalism, and I think it’s especially fun when a floral arrangement is not only beautiful, but has other uses as well. Keeping everything organic is good for everyone all around. I think this would be a really fun business model!
My thumbnails had some interesting layout ideas, and ultimately I decided that I wanted the bird to be standing on the ground, building a bouquet out of Echinacea, calendula, and anise hyssop flowers. I grew these herbs in my own garden in years past, and the combination of the three always made an especially beautiful, long-lasting bouquet. The calendula also ties in nicely with one of the blackbird’s most defining features, the yellowy orange circle around their eyes. To enhance this, I kept the silhouette of the bird black, with no orange on the beak, so that the eye stands out.
For typography, I chose a script typeface that has an open, happy feel, and a sans-serif typeface that has a bit of character without competing with the script. The weight of the script balances the graphic, and feels like an echo of the silhouette of the blackbird. I hope this brings a bit of spring to anyone checking this post out - we'll get there, eventually!
Hi! I'm a designer, artist, and daughter of back-to-the land, hippy dippy Vermont. I recently started a new adventure, and now call Buffalo, New York my home. Designs that have an organic, whimsical feel are my favorite to create, but I also like to challenge myself and take a crack at something outside of my comfort zone every once in a while. This blog is an extension of my recent passion projects. I've been creating designs for the sake of designing, exploring my own style, and growing as an artist and designer. Please enjoy!