Here it is, the third installment of the Bayley Hazen Brewing Co. package design, Smugglers Brown Ale. This brew is a dark amber with chocolate and caramel undertones. A good hearty ale, it would be a fitting drink for the winter months. Which seem reluctant to leave us quite yet, if the snow on the lawn outside this morning was any indication.
As usual, my process began with some quick sketches, to get a general idea of layout, and think a bit about what components I wanted to include in the design.
Based on stories of smuggling activity that took place in the 1800s along the Bayley Hazen Road, the packaging for this beverage features a lantern hovering over the road, as might be seen as smugglers traveled through the night on their way to Canada. The lantern balances the text on the left, and the description of the beverage follows the curve of the road, adding a feeling of movement. The road wraps around to the back of the can and past the “Smugglers’ House”, where the windows shine bright. The residents are awake and ready for travelers! Perhaps there is a cask of ale that can be tapped...
Three out of my planned four brews are now done!
It’s day six of not leaving the apartment for anything but a run or walk. Thank goodness for sunny days and Zoom.
Announcing the second brewski in this packaging project of mine - Wedding Kettle Raspberry Saison. As the story goes, Moses Hazen and his men left a cooking kettle behind on the Bayley Hazen road after they took over the construction of the road. The kettle was found by a man named John Damon, who later gave the kettle to Ames Walbridge as a wedding gift. My source for this tale and others about the Bayley Hazen road is a very interesting North Star Monthly article. Yay small town papers!
I knew that I wanted to incorporate a 1700s/early 1800s couple into the design, as well as an old cooking kettle. I had some fun researching 1700s to early 1800s wedding dresses, and I chose the one that stood out to me most, a dress worn by Sarah Tyng Smith in 1763, to be my main inspiration. A little before this story on our timeline… but still in keeping with the general style of early 1800s wedding dresses. The man’s clothing is colonial, my main inspiration being drawn from line drawings. The kettle is a cooking kettle, not to be confused with a tea kettle.
I used a dark fuschia as the color for this product, which builds anticipation for the juicy, fruity saison inside. It was fun to create a wedding themed play on words while writing the drink description copy. I played around with a few designs.
I was feeling that the balance was off with the couple and the kettle competing with the text for attention. The design lacked flow, and I wanted the white space to match the Mile 73 design more closely for a strong overall packaging unit. I tried another approach, adding a veil to the kettle and moving the couple to the back of the can for my final design. The kettle dancing down the road in a wedding veil added a zany, whimsical element that is fitting for beer packaging.
Another quarantine project complete! Now to gather up the nerve to brave the grocery store…
Hi! I'm a designer, artist, and daughter of back-to-the land, hippy dippy Vermont. I recently started a new adventure, and now call Buffalo, New York my home. Designs that have an organic, whimsical feel are my favorite to create, but I also like to challenge myself and take a crack at something outside of my comfort zone every once in a while. This blog is an extension of my recent passion projects. I've been creating designs for the sake of designing, exploring my own style, and growing as an artist and designer. Please enjoy!