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I’m back to my cozy Buffalo apartment after spending the holidays with family in Vermont. One of my favorite things about both Buffalo and the NEK is the plethora of craft brewing companies. Craft beer packaging offers a vehicle for some awesome art and design. During my holiday travels, the Bayley Hazen road, a historical military road built during the Revolutionary War, inspired an idea for a craft brewing company of the same name.  I wanted the logo to reflect the history of its namesake, so I started out with fonts that evoke the colonial era. I settled on Caslon Antique, the most classic of colonial era fonts. I felt that with the right design, this font would create a logo that feels both original and familiar to the viewer. The script I incorporated for “Brewing Co.” looks like it might have been scrawled using a quill pen by the light of a flickering candle as the British approach.  I knew that I wanted both a road (for obvious reasons) and wheat in the graphic for this logo. Wheat is the plant of choice for this logo, rather than hops, because the brewery specializes in Witbiers and Hefeweizens. Wheat was also grown in Vermont shortly after the Revolutionary war, another historical tie-in for the logo. I worked through several layouts before finally settling on a circular one. The slant of the mountains draws the eye in, to the road. The flow of the road into the yellow band unifies graphic and text. Two circular bands outside of this add texture, and provide a smooth transition to the wheat graphics.
Now it was time to play with color. I chose brown, green, blue, and red, which all work with the golden-yellow of the road and wheat. These color variations on the logo can be used for different beers. I plan on designing the packaging for Bayley Hazen Brewing Co. beers as my next project. Stay tuned!
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